Bert goes on a journey to search the roots of golf.

May 18, 2012 3 Comments

What are you doing?
I'm visiting Scotland this June to learn more about the deep traditions of the game & to try and qualify for The Open-which is the oldest tournament in golf.

Where will you be going?
I picked Bruntsfield Links for my qualifying course because it's the 5th oldest golf course ever made and it's up on the tip of Scottish coast.
I will be visiting different clubs like St. Andrews, Ballybunion(Ireland), Royal County Down(Northern Ireland) and museums along the way.
Do they know about your brand in Scotland?
Yea, they seem to dig my products because they're unique, hand made in the USA and designed for core golfers.
Who sells iliac there?
Like in the USA most of the best core clubs like St. Andrews, etc. I'm really excited that St. Andrews offered to let me use the Tom Morris logo on my collection. It's not used for much.

Do you know how to play links golf?
I think it will suit me well because I'm a pretty scrappy player and more on the creative side then mechanical A to B golf.
I think it will improve my creativity and patience-two things that can always get better!
Does Scottish golf influence your design?
Yes and no. Of course I'm all about the rich traditions of golf (Bert's brand slogan is "Rich in Tradition").  I love the tartans, tweeds and solids the old Scots used to wear. But I'm always more interested in what golfers did to help them feel and play better and I think the Scottish coast will show me some of that.
Do they know of you in Scotland?
More and more people are learning about my brand and products these past few years.
Over in The UK some of the fashion/sport media picked up on my trip and work, and they are doing a story tying my snowboard days in Europe to my current golf work. (Bert was a two time World Champion Snowboarder and spent a great part of that career in the European Alps)
What's the main thing you hope to bring out of this journey to the home of golf?
I'm excited to meet some great people with similar passion for the roots of golf, enjoy a Scottish competitive golf experience,
and come away with product and design inspiration I can share with my customers in future lines. Boom!

3 Responses

Mark Sessa
Mark Sessa

June 18, 2012

Rooting for you! Good Luck Bert!


May 19, 2012

Nice going Bert. Hope you have a great trip and get some insight to what we need to do here in the US. Play well!

John Gerken
John Gerken

May 18, 2012

Nice to know you’re going to Scotland. Play well. Say hello to our buddy who works for you over there. Tell him Gerken says hi.


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