Inside Design With Bert LaMar

Do you have a muse?

Everything I do, see, touch, taste, experience combined with my deep roots in design handed down from my grandmother Esther and my mother Esther, who both talked, lived and worked in apparel design every day of their life.

Si Woo Kim, Bert LaMar & Tain Lee, Carlsbad private studio.

How do you create each design?

Some pieces take me years and years to complete. I have some designs I'm working on that may never meet my approval. Most of my work is pretty technical, meaning there is a function and purpose for every detail. This comes from my fathers side of the family being a technical tooling engineer combined with my sports background, growing up as a professional skateboarder, snowboarder & golfer.


People say you have a gift for design?

I believe that my fate has brought me to experience many great things & people in sport, travel, lifestyle and technical design. I am always working on improving everything I do which includes my designs. Not sure if it's a gift or a product of passion and destiny.

Where will you be next?

Next I'm in Paris, Rome, Venice, Florence with my family for inspiration.

These newest designs are just beautiful, can you tell us about them?

Well, I have been wrestling with this new round collar design for some time and feel that this shape is just perfect. I think it is strong enough to last for decades in my line. I get jacked up each time I see it and feel the juices when wearing it. I'm hoping the vibe will translate for my tour players and iliackers. My heart design is, well warm and happy:)


Whats next?

The excitement for me is in my next piece and I'm not even sure what that is yet.)

*Bert wanted you to know he doesn't smoke. The smoke in this picture is incense he burns from around the world to rejuvenate his muse!

Interview by iliac in house editorial staff. 6/13/15

Delivery & Size Guide

Hand Made Ready To Ship Products: Please allow 1-2 business for shipping to be processed.                                                                              

Hand Made To Order Leather Items: Please allow 15-20 business days on all standard non-embroidered/non-personalized leather items. Please allow 20-25 business days on all embroidered/personalized leather items. **Delivery time is always subject to change. 

PLEASE NOTE: All leather items are hand made to order, therefore there are NO returns/exchanges on such items.

PLEASE NOTE: There are NO cancellations once a leather order is placed.


Golf Shirts:


Front Length Chest Neck Arm Hole Sleeve Width
XSmall 27" 34-35" 14-14 1/2" 18" 8"
Small 28" 35-38" 15-15 1/2" 19" 9"
Medium 29" 38-40" 15 1/2-16" 20" 10"
Large 30" 42-44" 16 1/2-17" 21" 10 1/2"
XL 31" 46-48" 17-17 1/2" 22" 11"
XXL 32" 50-52" 17 1/2-18" 23" 12"

Measure your body with measuring tape to find your fit!

Am Short II:
Size  Waist  Inseam
30 32" 8.5"
32 33" 9"
34 37" 9.5"
36 38" 10"
38 40" 10.5"




Apparel Staff:
Tyrone VanAswegen (PGA TOUR) is 6' 170 lbs...He wears small and medium shirts depending on how ripped he is, medium outerwear, 32/32 Pants, sm/md belts  for a more fitted look and feel.
Past iliackers:
Zach Johnson (PGA TOUR-MASTERS & OPEN CHAMPION) is 5"10' 160 lbs...He wore medium shirts, medium outerwear, 32/31 pants, sm/md belts for a more comfortable look and feel.
Jimmy Walker  (PGA TOUR-PGA MAJOR CHAMPION) is 6'1" 175 lbs...He wore Large shirts, Large outerwear, 32/32 Pants, sm/md belts  for a nice regular fit.
Retief Goosen (PGA TOUR-2 US OPEN CHAMPION) is 6' 185 lbs...He wore XL shirts  , Large outerwear, 34/32 Pants, Md/LG belts  for a comfortable feel.
Jin Park ( TOUR) is 5'8" 150 lbs...He wears small shirts or medium shirts, 30/30 pants, sm/md belts for a very fitted look and feel.
Tain Lee ( TOUR) is 5"10' 160 lbs...He wears medium shirts, medium outerwear, 32/30 pants, sm/md belts for a more comfortable look and feel.

Head covers are designed to fit snug and work out as they become weathered and stretch. They may fade in heat and weather. We think that's part of the vintage look and feel.

Driver : Head covers fit the USGA approved 460cc heads.

3 Wood: Head covers fit almost all of today’s designed clubs. 

5 Wood: Head covers fit almost all of today's designed clubs.

Utility: Head covers marked with a diamond logo, fit well on 4, 5, 6, 7 and 9 woods.

Hybrid: Head covers marked with an X , fit most of today’s hybrids.

Cloud Putter: Head covers fit most blade style putters.

Velcro Putter: Head covers fit most blade style putters and small mallet putters. 

Wider Mallet: Head covers fit standard wider mallet patter, wider and longer than Velcro Putter.

Two-Ball Putter: Head covers fit most of spider style clubs

Alignment Stick Cover: Fits up to two standard alignment sticks.

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