The History of Bert LaMar


Design Roots

Bert's mother Esther had over 30 years in fashion and apparel design and his grandmother Esther had over 35 years sewing and apparel experience as a sewer and designer for Singer Corporation. Bert spent many hours of his youth in fabric stores with his mom sourcing materials, fabrics and embelishments that lead to their future designs.


Bert's father Tom spent his entire career in product and plastic design which took up the other side of Bert's design brain. It was his mother Esther that pushed him to use his passion for sport to motivate his design DNA.

Late 70's & Early 80's

In the late 70's and early 80's Bert LaMar came onto the professional skateboard scene in a dramatic fashion by winning two vertical bowl contests loaded with pros 5-8 years older.  Bert went on to become one of skateboarding's top figures as he traveled and competed with pros like Tony Hawk and Steve Caballero. Bert designed his own signature model board, which became one of the leading designs of that era.

 

 

 

Late 80's & Early 90's

In the winter of 1988/89 Bert LaMar literally burst onto the snowboard scene, winning his first of two World titles at the Brekenridge World Championships. Bert went on to dominate the next two years wrapping up a global world title in Italy, France, Austria and Japan. Bert's passion for sport and design sparked his first major successful apparel and hardgoods brand, Lamar Snowboards. Bert lead the industry for over 10 years with cutting edge product designs from the highest athletic level.

Late 80's through 90's

Bert created Lamar snowboards which quickly became the industries leader in high quality, team rider driver innovative snowboard and snowboard apparel. Bert learned to combine his passion for design, technical performance and high level sport into his product. 

Late 90's

Bert finds golf while snowed-in his hotel room in Brekenridge Colorado Bert watches the Masters on tv and see athletes competing in warm comfortable weather with caddies carrying their bags and says "That looks way better then going up on top of the mountain to compete." He figured with his success in skateboarding and snowboarding golf would be easy. After just 3 years playing Bert shoots even par 72 at Los Serranos GC in the LA Open qualifier only to just miss a spot in the filed by  a couple shots.

After years of playing and building his business Bert has won many times on the Golden State Mini Tour, 6 time club champion and Carlsbad City Champion. 

At Present Bert is in his element designing products for the games most elite and working with them to hone in his game skills.

 

 

Bert getting swing advice from Masters champion, and his friend Zach Johnson.

 

 

 

 

 

 

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