"I have made the decision to move to what I call a Pure Couture design concept, which allow me as a designer to maintain my quality and frequent new design drops without sacrificing any details, quality or inspiration. The runs will be very small, some as little as only 25 shirts made world wide per design. I choose quality over quantity and hope you enjoy the love and passion me and my sewers put into our Pure Couture designs."
Bert LaMar, Founder & Designer
Design/Tour Proven/Tech/Use: Our tour proven 4 oz PQ11 tech weight material has proven over the years as the most desirable weight, feel and performance by over 73 PGA Tour Winners and Major winners. They prefer this weight and material because it is the perfect balance of structure, stretch and feel. Our PQ11 is a special Micro-Pique weave designed to wick moisture, protect you from UV rays, and breathe. The fine spun fibers provide a slight illustrious shine unlike any golf shirt in the world. Sublimation print is the process of embedding the inks into the material fibers via a gaseous state at temperatures over 290 degrees. Sublimating insures a vibrant lasting and fade resistant design.Athletic fashion fit with room in the mid section and extra long to stay tucked while thrashing at the ball. MicroElastomer, Snag proof, UV50, Moisture Wicking, Tour Tough Approved.
Tech: PQ11 next level tour tough durability. MicroElastomer material fiber and weave developed by Bert to allow premium moisture wicking, breathability, UV50 ultraviolet ray protection and a silky soft touch. “By far my best material yet.” -Bert LaMar