Introducing Pure Couture

Only 25 Per Design Made

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Original, Unique, Special

Look Good, Play Good

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Introducing Pure Couture "I have made the decision to move to what I call a Pure Couture design concept, which allow me as a designer to maintain my quality and frequent new design drops without sacrificing any details, quality or inspiration. The runs will be very small, some as little as only 25 shirts made world wide per design. I choose quality over quantity and hope you enjoy the love and passion me and my sewers put into our Pure Couture designs." Bert LaMar, Founder & Designer

Pure Couture

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Fire Camolove

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Worn by the worlds top tour players & elite amateurs


Pure Couture Shirts

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Tour Proven Head Covers

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The Open Collection . Limited Supply

Paris . Pink Paisley Flur

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Now In 2021 Italian Croc Leather Belts

NEW Headcover Designs

Journey inside the world of designer, athlete and visionary Bert LaMar. Learn more about what makes the iliac lifestyle so unique and special. Bert creates unique, trendsetting products from his technical design background, athletic upbringing and creative interaction with the world’s highest level elite golfers, athletes and celebrities.

The iliac Story

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Alignment Stick Covers


NEW Vintage BOA

New Colors

Boa Leather Headcovers